Beyond his achievements on the track, Álex Galán has become a global role model thanks to his commitment to the values of sport: effort, humility, respect and teamwork. He has always shown an exemplary attitude, both in victory and defeat, and is highly valued for his professionalism and the close relationship he maintains with fans.
Galán has also managed to build a consistent and solid image off the track. For years, he has maintained a close relationship with adidas, his technical sponsor, with whom he shares not only a line of high-performance products tailored to his playing style, but also a corporate vision focused on innovation and leadership. He is one of the brand's key ambassadors, actively participating in campaigns and launches.
Thanks to his charisma, discipline and long-term vision, Álex Galán represents a new generation of athletes. He is an example of how sporting excellence can go hand in hand with positive influence and social commitment, inspiring thousands of young people in Spain and around the world.