Pickleball is growing: new adidas 2023 collection

adidas' commitment to pickleball continues to grow year after year. Pickleball is one of the most popular racket sports in the United States and is also rowing all over the world. That's why, as a sports brand, we continue to do our part to ensure that this expansion continues to thrive. That's why we are proud to launch a new collection of pickleball products globally.

Products from the new pickleball collection are now available for purchase worldwide.

Pickleball rackets 2023

In total, adidas is unveiling seven pickleball rackets with the aim of covering all levels and needs of players. Our main mission is to offer a line that has products suitable for professionals, such as those of our adidas players William Sobek, recent winner of the New York Open, and Rafa Hewett, but also with rackets that fit those who are taking their first steps in this sport.

Let's start with the rackets made for professional pickleball players. The Adipower range has two products: the Adipower ATTK, the one chosen by both Rafa Hewett and William Sobek, and the Adipower CTRL. Both feature the most innovative materials and technologies for maximum performance on the court.

The Adipower Team range is designed for experienced players. Both the Adipower Carbon Team and the Adipower CTRL Team have exceptional features for great performance. Both stand out for their comfort and ease of handling combined, as we said, great performance for the game.

Thinking of players who are taking their first steps in pickleball or have already taken them and are looking to continue improving, we present the RX and Sport ranges. The RX44, from RX, and the Drive and Match Light, from Sport, cover a wide range of features and needs for intermediate and beginner players. In these rackets, you will find the best equipment to grow little by little on the court.

Pickleball is expanding

Our philosophy is to facilitate performance improvement for all types of players. Therefore, we have designed a collection of rackets that covers all needs, with different playing styles taken into account. There are options for attacking, control and mixed games, with different technologies for spin, different materials and with different grips. Everyone has their own racket.

Pickleball is growing at different speeds depending on the geographical area. The United States is the world's leading pickleball power as the sport's founding country. During its early years, the sport hardly went beyond the borders of the North American country.

But now, the reality is different. The trajectory of this sport and globalisation have made it reach many more countries, and with that, new audiences. Pickleball is present in more regions and every year it reaches new places.

At adidas we seek to add to and help the growth of the sport by bringing new technologies and innovative product developments.

To keep up to date with the latest news from the Pickleball brand, follow the Instagram account @adidaspickleball, this blog and the rest of All For Padel's communication channels.