AFP Group will be present at the Padel World Summit 2025

AFP Group, global licensee of the adidas brand for padel, pickleball, and beach tennis, will participate in the Padel World Summit 2025, the most important event in the industry, taking place May 27–29 at Fira Barcelona, Gran Vía.

From a 168 m² stand, the company will showcase the latest innovations from its two divisions:

• AFP Rackets, focused on the development of high-performance rackets and technical apparel under the adidas and LÕK brands.
• AFP Courts, specialized in the design, manufacture, and export of premium padel courts under the adidas and redsport brands.

Visitors will discover the innovations that have made AFP Group a key driver in the global growth of padel.

The adidas PPL HIGH COMPETITION court: live innovation and top-level performance.

A key moment of the event will be the official unveiling of the new adidas PPL High Competition court, taking place on May 28 at 4:00 p.m. The ribbon-cutting will be led by Michael Dorfan, CEO of the PRO PADEL LEAGUE (PPL), the top professional padel league in the Americas with teams in the U.S., Canada, and Mexico.

The court will host live activations designed to deliver an immersive experience, including:

• Product testing and technical demos with adidas and LÕK rackets.
• Training sessions on court technology and innovation for professionals.
• Showcases of materials and assembly solutions for international court projects.

Strategic alliance and recognitions

During the Summit, the agreement between LÕK and the National Padel Series will be announced, making LÕK the official ball of this prestigious amateur circuit.

The event will also host the Adidas Padel Tour 2024 awards ceremony, celebrating the best tournaments and recognizing the work of organizers and players who contributed to its success.

"The Padel World Summit is a unique platform to share our passion for padel and showcase our innovations. We invite all attendees to visit our stand and the adidas court to enjoy a truly immersive experience and discover how AFP Group is shaping the future of this sport,” said Jose Luis Sicre, CEO of AFP Group.

Stand and presence at the event

The AFP Group island will be located in Hall 6, Level 0, Streets B and C, Stand 450. The team will be available throughout the event to present products, answer questions, and explore new collaborations.

About AFP Group

AFP Group is one of the most influential players in the global development of padel. Its AFP Rackets division leads the commercialization of rackets under the adidas and LÕK brands in over 60 countries.

Meanwhile, AFP Courts is a pioneer in the design, manufacturing, and export of padel courts, with projects completed across five continents.

With a strong focus on innovation, quality, and internationalization, AFP Group drives the sustainable growth of padel at all levels.

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