Martita is also one of the leading ambassadors for adidas, a brand with which she shares a vision focused on female leadership, innovation in sport and the development of high-quality products. Her connection with the brand goes beyond sponsorship: she is an active voice in campaigns promoting empowerment, sustainability and support for grassroots sport, helping to raise the profile of women in professional sport with strength, elegance and authenticity.
In addition, her profile combines professionalism, approachability and a carefully crafted image that has made her a role model for padel fans, brands and the media alike.
Martita Ortega represents the evolution of women's padel: more competitive, more visible and more connected to current realities. She inspires not only through her titles, but also through her attitude, her commitment to personal and professional growth, and her desire to pave the way for future generations of athletes.