Alex Ruiz – Player | adidas padel

Álex maintains a close relationship with adidas, a brand that has accompanied him throughout his development as an elite athlete. Beyond technical sponsorship, his collaboration with the brand reflects a shared alignment in values such as effort, authenticity, and the desire to inspire new generations. Together, they have developed paddles adapted to his playing style, and Álex actively participates in campaigns where sport is presented as a vehicle for personal and social transformation.

One of the most inspiring aspects of his career is his life story: he has lived with type 1 diabetes since a young age, a condition that, far from limiting him, has been a driving force to demonstrate that limits can be overcome through work, planning, and attitude. In this regard, Álex not only competes at the highest level but has also become a spokesperson for inclusive sport and an example of resilience.

Today, Álex Ruiz is not just a top competitive player; he is a comprehensive role model representing the power of sustained effort, the positive impact of sport, and the ability to face any challenge with determination and a strong mindset.